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Why should a copywriter know the basics of website layout?

11 November 2020

There was a dispute with one copywriter who said that he was not obliged to know the basics of layout and his texts should be entered 1 to 1 on the website.

There was a dispute with one copywriter who said that he was not obliged to know the basics of layout and his texts should be entered 1 to 1 on the website.

At the same time, the website itself must distinguish and correctly format the code. Let's define who a copywriter is. A copywriter in IT is a person who works with texts on websites. In this case, a copywriter can be a manager and a marketer, or any other specialist who works with the site.

So why do you need to understand the code?

  1. Cleanliness of the code. When pasting from Word, you can copy some of the code that may not be cleared by the built-in CMS cleaner.
  2. Possibility of special effects, for example, highlighting a word with color (we do not recommend doing it if the designer has not approved the color), making a different paragraph design.
  3. Checking and correcting the structure of the code. For example, after entering the information, it turned out that the heading formatting was applied to an insignificant paragraph, which made it stand out a lot. This item also affects the promotion of the site in search engines.

In general, knowing the code will be helpful.

This article has a quick cheat sheet on the main elements of the code.

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