Article

What should a 404 page look like?

We will share our opinion on how a 404 page should look.

What are the goals of a 404 page?

The goals of the selling site:

  1. Retain a visitor / client
  2. Make the client buy a product or service

Therefore, the 404 page should pursue these goals.

What should be shown on a 404 page:

  • A cheerful picture, it will smooth out the negative impression that the product was not found.
  • Sections, not the "Go to the catalog" button, ideally, but the output of goods.

The trick is to calculate the path that produces a 404 page and display products from the same category where this deleted product originally was.

Add your review
Name
Email
Review
Rate
Your message
Name
Phone
Message
Antispam
5 + 5 ?
I agree with the processing of personal data